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four Ps of marketing

Business StrategiesDigital Marketing

The Four (4) Ps of Marketing | From Idea to Launch?

The four (4) Ps of marketing comes from the overall model in marketing called “Marketing Mix”. This term was coined by Neil Borden and it constitutes a set of marketing tools that allows a brand, company or startup to promote a product’s unique selling point (USP) those that makes it standout from those of the competition inorder position the product favourably within the marketplace .  (more…)

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