I have to give credit to my lecturer Dr Nawaz who always hammered the word “Competitive Advantage” in almost every lecture we had in my Information Systems Strategies course. Whatever he says or tries to teach us about how this “big boys” do business (by big boys I mean Apple, Tesco and the likes) , he always almost ended the statement with “They do this, or use this IT infrastructure inorder to gain – Competitive Advantage . (more…)