This is another buzz word which will most likely only be talked about in the gathering of the “big boys” ( by now, as a Presidential Hustle reader, you should know by “big boys” I mean “Big Brands” – Apple, Tesco, Dell, Sony and the likes. I believe Mass Customization is quite an interesting concept and strategy for businesses that I feel the need to talk about it on this blog so the average small business owner and entrepreneur can be aware of it. In the simplest form, Mass Customization is the customization and personalization of products and services for customers at a mass production price or a price not too far from it. (more…)