SOME FACTS ABOUT CONTENT MARKETING from searchenginejournal.com
- Companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads.
- 81% of businesses consider their blogs to be an important asset to their businesses.
- A study by Outbrain shows that search is the #1 driver of traffic to content sites, beating social media by more than 300%.
- 79% of search engine users say they always/frequently click on the natural search results. In contrast, 80% of search engine users say they occasionally/rarely/never click on the sponsored search results.
- 93% of online experiences begin with a search engine