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Digital Marketing

Use These ‘2 Powerful Hook Words’ To Increase Conversion on Your Next Facebook Ad

The fastest way to put your product, service, name or content in front of the right people is through paid ads. Facebook has grown from being the biggest social media platform to becoming the largest advertising platform – it is so profitable to run ads on Facebook because of the vast amount of information and data they have and have collected over the years of being on top of the food chain.

You can go as in-depth as targeting people who have clicked on the “Buy Now” button on Facebook in the past week. (how crazy is that?) Talking about crazy, you can target men between the ages of 21 – 35 who like Cardi B, are into Tech and make over £35,000 per year  (that’s crazy right?!) (more…)

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Digital Marketing

Running Profitable Facebook Ads (Episode 4 “Facebook Marketing Objectives)

Welcome to the fourth episode of Running Profitable Facebook Ads (Episode 4 “Facebook Marketing Objectives”). In this episode, I talk about and explain the Facebook marketing objectives available when about to run a Facebook ad! Facebook has a lot of intelligence and data about its users who are on and off Facebook, they know which people are more likely to click on a link compared to those who are more likely to engage with a post by sharing, like or commenting and they sure know those who are more likely to buy a product or service. Therefore, understanding what each objective means and which to use for your ad is crucial! Enjoy the video!

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