Shotgun marketing approach is dead or at least dying a slow and painful death. In this article, you will learn and understand the right way to target and gain customers using Interactive Marketing a.k.a Sniper Approach Marketing, which is the new and most effective way to market your products and services to increase sales and get customers who are interested in your offerings.
For the past year, my love for marketing has grown tremendously, from enrolling on courses to getting a Masters in Business Information Systems Management to reading academic journals on the Psychology of selling, it is safe to say marketing and the art of putting the right product in front of the right audience at the right time is my new found love. Before we go into this article in more depth, let’s address the elephant in the room, what is Shotgun and Sniper Marketing Approach ? (more…)