When words like Strategic Business Planning gets thrown around the average small business owner, you get reactions from them like “Strategic Business bla bla bla is used by top corporations – who have the resources, time and money and not by small businesses who spend most of their time with the day to day running of the business”.
Maybe that was too long of a reply but it summarizes the mindset of the average business owner, they think strategy isn’t for them talk-less of planning strategically. All that is needed in their opinion, is a good idea, the urge and persistent to see it through! While that is correct, without a plan and a strategy to compete in the ever changing and competitive marketplace, odds are that the business will fail to reach its highest potential. (more…)