the presidential hustle

Business StrategiesEconomy

Customer Life Cycle Questions and Your Sauce. Yes Sauce!

Ouch! Been a while I wrote a blogpost. I was busy rounding up and putting final touches to my MSc dissertation – That thing almost took my life! But am back, stronger, wiser and of course more handsome! 🙂 Okay! back to business. As a business owner, it is quite important and interesting to understand and know what your customers are thinking about or their behaviour when in the process of buying your product or service. This in other words is called Customer Life Cycle. 

Customer life cycle describes the customer journey and progression of steps a customer (your customer) goes through when contemplating, purchasing, making use of, and maintaining loyalty to a product or service (preferably yours).

There are 4 stages in the customer life cycle and at each stage, the customer asks different questions. Smart business owners have the answers to those questions in their product offering and below I provide THE SAUCE for each stage and questions posed by your customers. (more…)

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Business Strategies

VIDEO: Competitive Advantage And 2 Ways To Gain It For Your Business

Hey All! In this video I talk about my favorite topic in Business Strategy which is – Competitive Advantage and how to gain it for your business. If you recall, I made a post on Be Strategically Positioned OR Operationally Effective? both ways which are the key methods to gain competitive advantage. Well, in the video I went deeper and made gave some more example.

I would be thrilled to hear your comments and thoughts on the video.

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Daniel Damilola Nejo Introduces

Hey! Am pumped! Today, I decided to go behind the camera to start my video series. Gosh! Am so pumped! This is my first video ( If we don’t count the Snapchat videos I post everyday 🙂 ) I really wanted to use this video to put a face to the name and see what we can do with this new video series.

Take a minute and enjoy the video. We will be shooting more amazing videos across the UK where I will be picking and discussing one topic that can be instrumental in moving your hustle / business from the sheep stage to the Lion stage.

Am pumped!

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Applying the CCD Strategy by ALI To Entrepreneurship

The greatest of all time Muhammad Ali had alot of great lessons to teach us while he was alive. His lessons has helped millions of people around the world and that is why he is known as the Greatest Of All Time. Me personally, I love watching and listening to his interviews because I always feel so pumped after each session. He talks with confidence and was very good at selling you his idea of being the greatest version of yourself. While reading about his life after his death, I saw something very interesting that I think hustlers and entrepreneurs can also emulate to make us better at our hustle. I decided to call it the CCD strategy by Ali. Basically, It is the underlining principle of his life and its so great that it can also be applied to entrepreneurship. Confidence: I can argue that ALI is one of the most confident man to ever walk the surface of the earth! Being confident in your hustle and business endeavor is major. Ali was so freaking confident, if we can apply the same level of confidence Ali had in himself and his craft to our hustle and business, we can be the greatest of all time in our chosen fields. One of the challenges of being an entrepreneur for me and most people is the fear to charge what you are really worth ( if you provide a service ) or place a price on your product. You have to able to look straight into your client’s eyes and tell him to pay you what you deserve. Better still, in Muhammad Ali’s kind of lingo, tell the client that “I am the greatest in my field, I can’t possibly be cheated”.

muhammad ali confidence

“It’s hard to be humble when you’re as great as I am”

Conviction: Young, Black and Outspoken. Ali had a firmly held belief in what he was talking about. It goes far beyond his repetitive positive affirmations of “I am the greatest”. He believed it with all his heart and till eternity, he will be considered the greatest of all time. Being a hustler / entrepreneur takes guts and its a lonely scary road that lacks certainty but having the same height of conviction that your hustle is gonna pay off is one of the greatest assets you can have.

Muhammad ali conviction
George Silk—The LIFE Picture Collection/Getty Images

It’s the repetition of affirmations that leads to belief. And once that belief becomes a deep conviction, things begin to happen

Dedication: Being the greatest of all time meant Ali had to outwork his competitors, had to put in more effort and be more dedicated to being the best version of himself. He was devoted, committed , loyal and faithful to his craft. Embodying these traits in one’s business and hustle is crucial inorder to gain competitive advantage. muhammad ali dedication

I hated every minute of training but I said, don’t quit. Suffer now and live the rest of your life as a champion.

I try as much as possible to find inspiration and advice to become a better hustler and entrepreneur from all sources and I think Muhammad Ali’s life journey is a great source. Hope you enjoyed the post. Rest in peace to the greatest of all time – Muhammad Ali. [ad name=”HTML”]  

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Business Strategies

Strategies To Gain Competitive Advantage For Your Business

I have to give credit to my lecturer Dr Nawaz who always hammered the word “Competitive Advantage” in almost every lecture we had in my Information Systems Strategies course. Whatever he says or tries to teach us about how this “big boys” do business (by big boys I mean Apple, Tesco and the likes) , he always almost ended the statement with “They do this, or use this IT infrastructure inorder to gain – Competitive Advantage . (more…)

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Business Strategies

Company Culture – An Instrument To Employee Productivity

What is Company Culture and how can it be an instrument to increase employee’s productivity? Well, am glad you asked. In simple terms – Company Culture are the basic held in mind frameworks which consists of assumptions and values which guides the way individuals in an organization think, perceive, behave and expect others to behave within the organization and these values and frameworks are taught to new members of the company.

From the definition, you would have already guessed that it’s a crucial element of a company and isn’t something that happens overnight, it takes time and conscious actions from the “leader”. I remember the definition of culture back when I was in elementary school, we used to define culture as “a way of life” , that couldn’t be more true. Same goes for company culture, it is the way of life of people in a company. It saddens my heart to see businesses go astray in the way they deal with employees within their companies.

Laszlo Bock, Head of People Operations at Google talks about a distinction of how companies treat employees – some treat employees like “Machines” instead of “Owners” , machines do their jobs while owners do whatever is needed to achieve the company’s and team goals.  Some companies still operate in the Industrial Economy way of thinking where they believe they “own” and “control” people when fast thinking businesses have moved to the Information Economy where it is more of the ownership and control of information rather than people. In simple terms, these businesses are Dinosaurs in their way of thinking.

Machines do their jobs while Owners do whatever is needed to achieve the company’s and team goals.

It gets funny when small to medium businesses then wonder why big brands like Google and Facebook are making so much progress. In my opinion, their culture plays a great role in the growth of the business, employees feel  free to be creative – they feel like owners.

If you are a small to medium business owner and would like to understand what company culture is all about and how to build one which encourages high freedom and creativity from employees, kindly read along. In this post,  I will love to talk about two organizational culture types and how each affects employee’s productivity.

The Clan Culture. My favorite type of company culture, the clan culture is defined by as a family-like or tribe-like type of corporate environment that emphasizes consensus and commonality of goals and values. The bond which holds the workers in the company together is a shared vision of their needs, their goals and their sanctioned ways in which things should be done. There tend to be no need for hierarchy, fancy job tittles or emphasis on positions.

Everyone is a team trying to achieve a common goal. The employer is commitment and employee engagement tends to promote empowerment and loyalty that will drive productivity and business success. Employees are free to innovate and think creatively. They are not placed in a box where they have to think, behave and perform in specific rigid ways. This culture breeds an environment where employees are more cooperative and supportive of one another than competitive, everyone wants everyone to win because everyone is trying to achieve a common goal. The leaders love to give power to the employee, they are not stuck on their position, they follow and them this enables them lead accurately.

The employees are self-organizing and self-motivated and this makes them very productive because they feel like they are part of something – “team” if you would like to call it by a fancy term.

The Leach Culture Opposite to the Clan culture, the leach culture is one where the company is only concerned about the value that can be extracted from the employee, no genuine interest in the employee”s affairs. It’s all about what can you deliver?! The “top executives” of companies with this kind of culture always love and cherish their job tittle, if they can wear a customized shirt that reads “Am the founder, Director and Head of international monetary affairs” they would!.

They love to have power and feel powerful. Money is the main motivation and measure of success within the company is money, money and money! The employees in this companies feel like they are not part of a team even though the “top executives” pretend and say WE ARE ALL A TEAM!

They feel like they are a third party in the organisation and are only there to do their work, get their salary and make the company more money, this culture tend to make employee grow no real and genuine passion for the company”s goal and ambitions.

Things get dirty quickly ; If an employee isn’t “making money” he is fired! No real interest in trying to understand what the problem is, how it can be solved, what the termination will cause to the team , what the employee needs inorder to perform better. Remember, they just want to leach value.

Although each employee has a “job tittle” unique to them and their skills for which they were employed for, they don’t fully own the role. The “top executives” with little or no idea of how to “run things” in that role are too concerned about watching and monitoring the employee rather than doing their own task.

The employees are mostly neither self-motivated nor self-organized, even a person with a track record of self-motivation would quickly begin to loose such motivation and only do what his/her job spec says. To ensure staff self-motivation, self-organization and loyalty, business owners need to move their mindset and ways of conducting business from the industrial economy ways of thinking to the information economy way of thinking inorder to improve employee productivity. To sum everything up, watch the below 2minute video by Gary Vaynerchuk on how small business owners can build great cultures.

Last words, The Leach Culture was formulated by me based on my experience working with a company. Whats your thoughts on the different types of culture listed above?

I would love to know what you think and any more advice you have for business owners in building great cultures.

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