WordPress is a great platform that allows you to create beautiful websites but can you really create Conversion Optimized Landing Pages and Sales Funnels that grabs attention, directs visitors to take action and bring some type of profit or return on investment for your business?
The short answer is Yes.
In this post, I will be giving you a detailed breakdown on how to create Conversion optimized landing pages and sales funnels for your WordPress website without having to use expensive monthly payment softwares like Clickfunnels, Leadpages or Instapages. Do not get me wrong though, these softwares are good and they do what they say they will do but if you are looking to achieve the same thing using WordPress and saving money, follow this post and you will learn exactly how to create sales funnels and landing pages with WordPress without having to write a line of code. Yes, each of the tools or methods I show you will allow you to get beautifully conversion optimized landing page templates. In this post, you’ll discover which WordPress landing pages and sales funnels plugins will make your life easier and you will be able to create all manner of pages such as; sales pages, squeeze pages, membership pages, webinar pages, course pages and much more.
Advantages of Landing Pages.
A Landing page at it’s core is a page created specifically for the purpose of taking a visitor through a journey of taking a predefined action. (actions can include; opting in to download a content thereby joining a list, buying a product or even joining a programme such as webinar, course or membership). The action the visitor needs to take must be clear and this is mostly done with the use of a Call To Action (CTA) button. If a landing page is done well, these are the advantages it brings;
- Clear description of what the visitor should do, thereby increasing conversion
- Converts higher than regular pages due to the lack of distractions and “other things to do”
- Optimized for conversions. Unlike regular pages, a well done landing page leaves the user with one line of action; Convert!
- Loads faster than normal pages! With all the other things stripped down, landing pages loads 10x faster than normal pages!
- Increases leads and potential customers.
Things To Look Out For In Landing Pages.
Before going into the nitty gritty of how to create landing pages and sales funnels on WordPress, it is very important to understand and know the components of a good landing page.
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Consistency
It seems like such an obvious concept but it’s frequently overlooked. You need consistency between the call to action in the ad that brought the visitor to your site, and the landing page they visit. If the visitor can’t find what brought them there immediately, they’ll look somewhere else. How do you feel when someone offers you something to get your attention, then gives you something else in return? Be consistent with your message and turn visitors into paying customers by giving them what got them there
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Too Many Distractions
Remove all distractions. How many times have you visited landing pages that offered you so many options you didn’t know what to do? Stick to a single message. If you ask a visitor to: * Read your copy; * Sign up for your mailing list; * Check out this or that article; or * Click on this or that link; All you did was confuse him, and as a result he’ll do none of the above. Don’t create mental tension. Eliminate it and your sales conversions will increase dramatically. Get your visitor into the buying cycle as soon as possible. You have to: * Get their attention * Turn that to interest * Create desire * Close the sale * Turn the customer into a company advocate
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There is NO Call to Action or the Offer has NO Emotional Appeal.
You need emotionally compelling ad copy that stops visitors dead in their tracks. People buy on emotion. They justify with logic. People gravitate toward pleasure and away from pain. Remember the old adage,”Fear of loss is greater than the desire for gain.” Get inside your customer’s mind. Find out what gets them emotional about your product and/or service and quickly explain how your offer benefits him.
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Bad Design
Landing pages should have a 800×600 resolution if you want to capture 89-94% of online users. Make sure visitors can see the offer in the first screen. That’s usually the upper 300 pixels on the page. Make sure the offer is very clear and easy to take advantage of. Repeat the offer anytime they scroll past or leave the first screen.
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Confusing or Invasive Forms
* Keep forms simple * Repeat the offer on the form * Use as few fields as possible * Collect valuable information only * Make sure the info is saved as they go so if they accidentally hit the back button they don’t have to start over. * Let people know you will never share this information with third parties
The Best 3 WordPress Landing Page and Sales Funnel Plugins.
There’s a WordPress plugin for just about anything these days and Landing pages are no exception. The advantage of making use of a WordPress powered plugin to create your landing page or sales funnel is because it is cost effective (you only pay once and not monthly like other softwares) and you will be working in an environment you are already familiar with, the plugins allows you to import already created and tested optimized landing page templates and also allows you to get work done like a pro just by using the “drag n drop” functionality. Each of these plugins will save you money from paying monthly fees!
1. Thrive Architect.
The people at Thrive Architect have done a great job with this plugin. It is very cost effective when compared to services like ClickFunnels and with a one-time payment and life time update and support, you are in good hands. Another thing that is very important with creating landing pages is the ability to test different elements, headlines, images or even entire pages to see which one performs well, this also called A/B testing. I would have expected A/B testing to be a built in functionality for this plugin but it’s not, you would need to have the Thrive Optimize plugin to perform A/B testing for your landing pages. This is not a show stopper anyways because the addon is not compulsory but somewhat good to have. Thrive Architect also comes with a lot of helpful videos that shows you how to create and optimize your landing pages. https://youtu.be/OlmxFvMZ95M Thrive Architect Main Features:
- 260+ landing page templates.
- Mobile responsive pages and funnels
- WYSIWYG “What you see is what you get” style editor makes customization easy.
- Integrates seamlessly with major email marketing services, webinar services
- Full width layouts – no matter which theme you use.
- Create custom page layouts within the confines of your theme, or start from a completely blank page.
- Customize almost every aspect of your landing pages.
- Undo and redo functionality.
- Designed with speed in mind.
- Plenty of conversion focused elements to add to your landing pages.
- Supports external shortcodes within the editor.
- Edit both pages and posts.
- Editor loads fast which makes customization straight forward.
Thrive Architect Price: $67 for lifetime updates and 1 year of support.
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2. Profit Builder.
Profit Builder is another WordPress plugin that allows you to build great landing pages fast & get more conversions. The easy drag and drop functionality this plugin packs turns you In to a marketing master FAST with ZERO coding or design skills thereby saving you time and money for expensive developers or designers. Profit builder just like the name implies aims to get your business into profit with over 130+ highly tested and converting landing page templates that are not only optimized for conversion but also mobile optimized. It comes with a funnel builder that allows you create opt-in funnels, sales, webinar, membership funnels and more and also be able to track your success all for a very affordable one time fee. Profit builder’s interface is very simple and easy to follow, it requires no technical skill or coding knowledge. It currently powers 394,567 businesses, websites, Sales funnels & Landing pages. Unlike Thrive Architect, Profit Builder comes packed with more functionalities like the SmartCart that allows you to see products in a fast and intuitive interface and also A/B Split-Test functionality that allows you to split test landing pages. This is very important because you cannot guess or predict what works or will work in marketing, you have to test variations. https://www.youtube.com/watch?v=IiT-rMR-YEI Profit Builder Main Features:
- 130+ landing page templates.
- Mobile responsive pages and funnels
- Easy Drag & Drop Builder
- Mobile responsive; your pages automatically look fantastic on every device and ensure that your visitors have the best experience possible.
- Works with your existing WordPress theme without issues.
- Integrates seamlessly with major email marketing services, webinar services.
- Profit Builder’s SmartCart; allows you to sell physical and digital products with easy! Most platforms charge over $100/ month for this.
- Built in A/B Split-Test & Optimization
- WYSIWYG “What you see is what you get” style editor makes customization easy.
- Full width layouts – no matter which theme you use.
- Create custom page layouts within the confines of your theme, or start from a completely blank page.
- Customize almost every aspect of your landing pages.
- Undo and redo functionality.
- Designed with speed in mind.
- Plenty of conversion focused elements to add to your landing pages.
- Supports external shortcodes within the editor.
- Edit both pages and posts.
- Editor loads fast which makes customization straight forward.
Profit Builder Price: $67.67 for lifetime updates and 1 year of support (with SmartCart, Funnel Builder and A/B Testing functionality.)
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3. InstaBuilder 2.0.
InstaBuilder is another landing page and sales funnel building wordpress plugin. Their first version InstaBuilder 1 was very successful due to it’s ease of use, templates and functionalities but the new InstaBuilder 2.0 takes things to another level. They worked on a much better intuitive interface that allows you to easily drag n drop elements into the screen and see the results within split seconds. InstaBuilder 2.0 comes with over 100 pre-built conversion optimized templates to quickly and easily create high converting, beautifully designed: Squeeze Pages, Mini-Squeeze Pages, Video Squeeze Pages, Sales Pages, Video Sales Pages, Launch Pages, Webinar Pages, Thank You Pages, Download Pages, Upsell Pages, Coming Soon Pages And more! It comes with enough elements to choose from to create pages that are sales optimized and scarcity inclined to push visitors into taking action. InstaBuilder comes with multiple steps opt-in technology that allows you to create “YES” funnels. (A Yes funnel is basically a sales page or funnel that asks questions of your visitor’s in which the answer would most likely be a yes so it gets them committing by clicking on your CTA or entering their information). https://www.youtube.com/watch?v=M3FB-ae6MQU InstaBuilder 2.0 Main Features:
- 100+ Done For You Templates
- Mobile responsive pages and funnels
- Easy Drag & Drop Builder
- Built-In Image Editor
- 2 and 3 steps opt-in technology
- Built in A/B Split-Test & Optimization
- Instantly publish pages to Facebook
- Advance Analytics
- Export pages to HTML instantly
- Works with your existing WordPress theme without issues.
- Integrates seamlessly with major email marketing services, webinar services.
- WYSIWYG “What you see is what you get” style editor makes customization easy.
- Full width layouts – no matter which theme you use.
- Create custom page layouts within the confines of your theme, or start from a completely blank page.
- Customize almost every aspect of your landing pages.
- Undo and redo functionality.
- Designed with speed in mind.
- Plenty of conversion focused elements to add to your landing pages.
- Supports external shortcodes within the editor.
- Edit both pages and posts.
- Editor loads fast which makes customization straight forward.
InstaBuilder 2.0 Price: $77 for lifetime updates and 1 year of support
Which of these 3 WordPress Landing Page and Sales Funnel builder would you make use of to build your landing pages, squeeze pages and sales funnels?
Wow this is lit. Actually O will like to get started with thrive, its an awesome plug-in.
Thats great! Thanks for reading, am glad you found the post valuable!
Daniel Damilola Nejo
ClickFunnels has been made with the plan to make it simpler for you to sell items and services on the web. And the entirety of that while expanding conversion rates and expanding income and benefit. And all of that while maximizing conversion rates and increasing revenue and profit.
Nice post keep it up.