A large percentage of people now buy items online than in brick and mortar stores. By 2040, about 95% of purchases will be facilitated by eCommerce (Nasdaq) What does this mean? Well, it means that E-commerce now plays a very key role in the buying process of customers and as the industry grows, there isn’t only more competition but business owners and marketers needs to find new ways to attract, retain and increase the average customer value of their visitors and customers. (more…)