Hey Hustlers! In this new video titled “When Is The Best Time To Start A Hustle or Business”, I try as much as possible to address the topic of starting a business, grind or hustle and when exactly the best time is and this is drawn from my personal experience and also the stories of successful entrepreneurs. Enjoy!
Have you ever had a client or customer that has frustrated you to the point where you wanna burst into anger? ( I have, so many times! Matter of fact – I just sent a text to one rightnow). Customers and clients are the life of a business. Whether you are a Freelancer or you work for a company; customers and people who buy or pay for your service are the people who drive the business, we all know that! But guess what? Its a mutual experience, you are getting money for providing something valuable which can be your time, product, service or expertise. So, trust me; you deserve every penny you make and even more. (more…)
Social media has evolved into an ever growing platform for small businesses to promote their products and reach out to potential consumers. More and more people are using some sort of social media everyday which is why it is important to develop a social media marketing strategy, whether it is a campaign shared through Facebook, Twitter, Instagram or even Snapchat.
This is a prime opportunity for companies to engage with their customers seeing that Facebook has 1.71 billion active users and Twitter has 313 million active users (Zephoria) (Twitter). You may ask yourself, “why are companies having a hard time using social media as a marketing platform?”. Here are five examples and tips of what small companies and marketing professionals should be doing to make social media marketing more of a success. (more…)
I came up with the term “Deceptive Competitive Strategy”, a quick google of the term will bring no valuable result around the topic because like I said – Its a word i coined by myself and its still very new. I have actually had this concept in my head for a very long time. lets say about 7 months and have wanted to write about it but the time wasn’t right, is the time ever right? This is the “Deceptive Competitive Strategy” concept in a nutshell – A business (preferably small to medium sized enterprise) creates two (2) businesses that does the exact same thing, sells the same product and offers the same services but with different names and websites.
Wait, hang on… let me explain. Am sure you are thinking and wondering to yourself like “How do you create two businesses that offers the same thing?” doesn’t make any sense and its a waste of time, resources and even money. Stay with me, I am going somewhere. (more…)
Kinda interesting writing a post on the weakness and threats of Apple when this post is being typed on a MacBook and am keeping track of time on my iPhone because am about to head out to Sky Gardens for a quick meeting. For the 1 or 2 people who do not have an idea who Apple is, this is a short description of Apple. (more…)
When words like Strategic Business Planning gets thrown around the average small business owner, you get reactions from them like “Strategic Business bla bla bla is used by top corporations – who have the resources, time and money and not by small businesses who spend most of their time with the day to day running of the business”.
Maybe that was too long of a reply but it summarizes the mindset of the average business owner, they think strategy isn’t for them talk-less of planning strategically. All that is needed in their opinion, is a good idea, the urge and persistent to see it through! While that is correct, without a plan and a strategy to compete in the ever changing and competitive marketplace, odds are that the business will fail to reach its highest potential. (more…)
Ouch! Been a while I wrote a blogpost. I was busy rounding up and putting final touches to my MSc dissertation – That thing almost took my life! But am back, stronger, wiser and of course more handsome! 🙂 Okay! back to business. As a business owner, it is quite important and interesting to understand and know what your customers are thinking about or their behaviour when in the process of buying your product or service. This in other words is called Customer Life Cycle.
Customer life cycle describes the customer journey and progression of steps a customer (your customer) goes through when contemplating, purchasing, making use of, and maintaining loyalty to a product or service (preferably yours).
There are 4 stages in the customer life cycle and at each stage, the customer asks different questions. Smart business owners have the answers to those questions in their product offering and below I provide THE SAUCE for each stage and questions posed by your customers. (more…)
Is Quality high price or fancy features? Or maybe it’s conformance to requirements. In this video I rant about the true meaning of Quality and made some reference to the definition by top quality guru “Philip Crosby”. The video was made on my visit to Birmingham when I visited my business partner Calvin. Also, in the video i talk about 3 ways to create a quality product, one that will meet customers requirements. The 3 ways can be shortened to LQR. L for listen, Q for Question and R for Re-state. (more…)
Hey All! In this video I talk about my favorite topic in Business Strategy which is – Competitive Advantage and how to gain it for your business. If you recall, I made a post on Be Strategically Positioned OR Operationally Effective? both ways which are the key methods to gain competitive advantage. Well, in the video I went deeper and made gave some more example.
I would be thrilled to hear your comments and thoughts on the video.
A lot of businesses operates without a Business Model. At least, businesses who are not positioned in the market to win. In my Information Systems Strategy and Management course, one of the words you cannot miss but hear every class is “Business Model”( Dr. Nawaz, why???? ) Business model this…Business model that. Fast forward to the course coming to an end, I now understand it and it’s importance in modern business strategy creation. (more…)
