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Business Strategies

Business StrategiesThe Hustle

How to Say No to Friends Who Want You to Work for Free or Take Advantage of You

One of the most and over-looked way to support your friend’s or family member’s dream is to pay them for their work. A lot of people who are hustling or side-giging or chasing their dream job, while we need the money, also have a strong desire to pay it forward and put our talents to good use for those we love. We just want to be respected enough to be able to choose for ourselves when we’d like to be magnanimous, and not have it be assumed but how do you say no to friends who want You to work for free (more…)

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Business Strategies

How to Make The Most of Your Time Studying in the UK as an International Student

Born and raised in Nigeria, the universal dream of almost everyone is to travel “overseas”, as overseas is seen and termed as the greener pasture. So, when I was making plans to travel to the UK in 2015 to get a Masters, believe me when I say this – it felt like a dream, even up until I boarded that British Airways straight flight to London. (more…)

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Business StrategiesDigital Marketing

The 3 Things Missing In Your Facebook Ad That Is Costing You Money and Conversions

What makes people click, engage or convert with Ads? This is a million dollar question and if you know the answer to it, you will always be able to roll out Ad campaigns or even content that captures people’s attention, takes them through a journey and makes them take your desired action(s). (more…)

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Business StrategiesDigital Marketing

3 Key Ingredients To Getting Highly Motivated Customers

With the many ways to advertise your business, service and offerings, it is easy to sometimes be in a rush to just get something out somewhere and anywhere. But, no matter where you plan to advertise or market, there are several basic fundamentals that will help create advertisements that are effective and profitable. Here are three (3) that will get you headed in the right direction. (more…)

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Business StrategiesDigital Marketing

The Four (4) Ps of Marketing | From Idea to Launch?

The four (4) Ps of marketing comes from the overall model in marketing called “Marketing Mix”. This term was coined by Neil Borden and it constitutes a set of marketing tools that allows a brand, company or startup to promote a product’s unique selling point (USP) those that makes it standout from those of the competition inorder position the product favourably within the marketplace .  (more…)

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Business Strategies

6 Simple Tips To Write Better Blogposts All The Time ✍️

6 Simple Tips To Write Better Blogposts All The Time

Writing a blogpost can be as easy as baking cookies to one person, but much more difficult to the next. Seasoned bloggers will tell you that they find writing blogposts enjoyable. Those who are not great writers may be intimidated by the task however and may never want to learn how to write an article or blogpost.

Writing blogposts does not have to be painful however. It can be a lot of fun! If you are interested in blogging, but are unsure how to begin, use these six easy steps to writing blogposts to get you started. (more…)

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Business StrategiesE-commerce

6 Clever Tools & Strategies to (Ethically) Boost E-commerce Store Sales

A large percentage of people now buy items online than in brick and mortar stores. By 2040, about 95% of purchases will be facilitated by eCommerce  (Nasdaq) What does this mean? Well, it means that E-commerce now plays a very key role in the buying process of customers and as the industry grows, there isn’t only more competition but business owners and marketers needs to find new ways to attract, retain and increase the average customer value of their visitors and customers. (more…)

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