Smart business owners and individuals understand the power of using social media to build and connect with their audience or even potential new audience/buyers. In this time and age, social media is very relevant to a business’s success but not everyone (both seasoned digital marketers and the average Joe) knows how to use social media to properly reach their target audience and increase traction, sales or conversion for their brands. (more…)
The fastest way to put your product, service, name or content in front of the right people is through paid ads. Facebook has grown from being the biggest social media platform to becoming the largest advertising platform – it is so profitable to run ads on Facebook because of the vast amount of information and data they have and have collected over the years of being on top of the food chain.
You can go as in-depth as targeting people who have clicked on the “Buy Now” button on Facebook in the past week. (how crazy is that?) Talking about crazy, you can target men between the ages of 21 – 35 who like Cardi B, are into Tech and make over £35,000 per year (that’s crazy right?!) (more…)
When it comes to running profitable Facebook ads, targeting plays a very important role. If you have a good product or service but the targeting sucks, it is very likely that you will not make sales or get a good Return On Investment. Even though people on Facebook and other social media platforms are there to socialize, companies are making Billions from sales off social media through detailed and correct targeting. In this new video on how to run profitable Facebook ads, I go in depth into targeting and show you samples of targeting done right and ofcourse targeting done wrong! Enjoy!
Shotgun marketing approach is dead or at least dying a slow and painful death. In this article, you will learn and understand the right way to target and gain customers using Interactive Marketing a.k.a Sniper Approach Marketing, which is the new and most effective way to market your products and services to increase sales and get customers who are interested in your offerings.
For the past year, my love for marketing has grown tremendously, from enrolling on courses to getting a Masters in Business Information Systems Management to reading academic journals on the Psychology of selling, it is safe to say marketing and the art of putting the right product in front of the right audience at the right time is my new found love. Before we go into this article in more depth, let’s address the elephant in the room, what is Shotgun and Sniper Marketing Approach ? (more…)
Welcome to the fourth episode of Running Profitable Facebook Ads (Episode 4 “Facebook Marketing Objectives”). In this episode, I talk about and explain the Facebook marketing objectives available when about to run a Facebook ad! Facebook has a lot of intelligence and data about its users who are on and off Facebook, they know which people are more likely to click on a link compared to those who are more likely to engage with a post by sharing, like or commenting and they sure know those who are more likely to buy a product or service. Therefore, understanding what each objective means and which to use for your ad is crucial! Enjoy the video!
Welcome to the third episode of Running Profitable Facebook Ads. In this episode, i talk about the “State of Mind of Your Buyer or Audience”. I break down the 3 stages that customers are in which are HOT, WARM and COLD. In this video, you will understand what each stage means and how to run better ads using that information.
In the second episode of Running Profitable Facebook Ads, I talk about the power of the PIXEL and how to install it correctly. Installing the Facebook Pixel is one of the most important things to do when it comes to running ads on or off Facebook. Follow closely as things get interesting.
When it comes to running ads on Facebook, Instagram or any other social media platform. Its very important to understand the “Intent” of the users on that platform. In this video, I break down the psychology of people on social media compared to people searching on google to give you the understanding of the difference between both and how to use this knowledge to run better ads and make better ad creatives.
